Direct Line Group launches motor platform

Direct Line Group has launched a new technology platform for Direct Line, Churchill and Privilege motor customers. The platform offers customers the opportunity to self-serve and the ability to engage with support teams in a web chat or on the phone. It was developed and deployed in partnership with Capgemini.

Steve Maddock, chief operating officer at Direct Line Group, said, “The last twelve months have been challenging and we are exceptionally proud that we’ve forged ahead with our tech transformation, despite the sudden move to home working. The new platform will enable us to offer our customers a fully rounded digital experience from quote through to claims.”

Shane Cassidy, head of insurance for Capgemini’s Financial Services, added: “This success was made possible through DLG’s determination to be customer-focused to address the unique customer requirements for each of its brands. Additionally, DLG was highly receptive to leveraging market-leading technology, resulting in business benefits and a reduction in IT operating costs.”

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