XS Direct announces Kitsune acquisition

XS Direct has acquired Kitsune Associates, after it was announced last year it would be put into run off. The news came to light when Trevor Bowers, previously managing director for Kitsune Associates, posted details of the purchase on LinkedIn.

He said: “Back in November 2020 an announcement was made that Kitsune Associates Limited was to be put into run off in the event that a suitor could not be found for the business which would have placed up to 16 jobs at risk.

“I am delighted to say that at the start of February Kitsune Associates was acquired by XS Direct and we continue to trade under the Kitsune brand with the support of our new colleagues and our reinsurer partners.

In addition, Chris McCann and the XS Direct board asked me to become their CUO, a role that I was delighted to accept.”

He added: “Many thanks to all of you that provided support to me and my Kitsune colleagues through our period of uncertainty. We are all very much looking forward to the next chapter.”

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