The General adds Lori device protection to its offering

US insurer The General will offer customers mobile device cover provided by Lori, a brand managed by HYLA Mobile subsidiary Lorica.

Joe Settimi, senior vice president, emerging business group at HYLA Mobile, said: “Smartphone protection is something that many consumers want but typically can only get within thirty days of a new device activation. Lori allows consumers to purchase device protection at any time.

“We’re glad to be working with The General and expanding the types of protection it offers consumers.”

Thom Vyneman, senior vice president, product management of The General, said: “We understand just how much consumers value their smartphones. They are a lifeline to their family, friends and livelihood. We’re pleased to provide Lori device protection to our customers and further diversify our product portfolio.”

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