Jeff Brinley has taken up the post of CEO at Be Wiser Insurance. He replaces Sharon
Beckett, who stepped down from her role at the start of the month.

Brinley had joined the company in November 2020 as chief financial officer.

Neil Macmillan, chairman of Be Wiser, said: “Jeff is a highly experienced C-suite insurance executive who has already made a positive impact on our business. I am delighted he is stepping up as CEO to drive the business forward, and look forward to working alongside him in his new role.”

Brinley said: “Be Wiser has invested in building a really strong team over the last year, and we’re now well-placed to make the most of the new opportunities arising in the UK commercial and personal lines markets as the economy emerges from the pandemic and life after Brexit.”

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