The British Insurance Brokers’ Association (BIBA) has appointed Juliet Williams as area manager for East and West Midlands; South Wales and Anglia, effective on 20th January.

Williams will replace Sue Dimmock who will retire from the business in June. Her remit will include developing the region, managing relationships with members, and promoting the benefits of BIBA membership. She will report to head of commercial, Nicola Maguire.

Chief executive officer of BIBA, Steve White said: “Williams is an excellent acquisition for us, not only does she have a great insurance knowledge; she has an in-depth understanding of broker needs, having had a highly successful broking career in a number of firms.”

Williams added: “There is so much that BIBA can help its members with and I’m looking forward to getting out and about to meet members listen to their views and advise them about work BIBA does for them.”

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