Direct Line acquires By Miles

Direct Line Group has acquired managing general agent By Miles. The real-time, pay-by-miles motor insurance provider has around 50,000 customers and generates gross written premium of £26m. Direct Line already underwrites By Miles’ new business.

Andy Broadfield, who leads Direct Line Group’s ecosystems team, said: “We’re excited to join forces with By Miles – they are an entrepreneurial team that have built fantastic capability and, like us, are focused on delivering every day for their customers.

“It’s a perfect fit because we’re creating easy, digital-first journeys to enable customers to pick the motor insurance cover that best suits them.”

James Blackham, CEO of By Miles, added: “Having proven the demand for usage-based insurance, we’ve made great progress building out our connected car data platform. With these solid foundations and the support of Direct Line Group, we’re excited to take our business to the next stage.”

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