Allianz Holdings has appointed Serge Raffard (pictured) as its managing director for personal lines. He will take up the post at the start of July and report to Colm Holmes, chief executive of Allianz Holdings.

Holmes, said: “Serge has… led both the digital marketing and behavioural economics teams for Allianz Group and is passionate about delivering an exceptional customer experience. His expertise means he’s in an excellent position to ensure we remain one of the best loved customer focused brands in the UK and maintain our position as a leading personal lines insurer.”

Raffard added: “It’s a real privilege to be asked to lead this business and build on the success it has achieved over the many years. I’m extremely passionate about always doing what is right for our customers, having a trusted brand and ensuring we have empowered and motivated people.”

Raffard has been with Allianz since 2018 and is currently the group strategy, marketing, distribution officer and prior to this he was group strategy officer.

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