CRIF Decisions Solutions, which specialises in profiling and digital propositions, has launched Pet Score. The pricing tool is aimed at helping insurers better understand the risk associated with pet policies based on post-code level geographical data.

Sara Costantini (pictured), director at CRIF Decision Solutions, said: “Pet Score gives pet insurers, whether they are well established or new to the market, a sophisticated pricing tool which they can use at policy renewal and inception to help them retain existing customers and win new ones.

“Competitive advantage comes from the ability to simply integrate Pet Score with their rating engine and flex their premium pricing based on this new, previously unavailable intelligence.

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