Ardonagh Advisory has acquired Sentinel Insurance Solutions, a commercial broker specialising in self-drive hire insurance products.

Based in Reading, Sentinel was established in 2008 by managing director Jon Duncan. Working alongside fellow director James Cooper, the team quickly grew the business, offering a bespoke and specialist service to clients.

Sentinel will join Ethos Broking, where it will bring additional scope to its existing product offering, and work across the wider Ardonagh Advisory platform to enhance its capabilities. Duncan and Cooper will continue to lead the business.

Phil Bayles, chief commercial officer at Ardonagh Advisory, said: “Sentinel is a superb business, fuelled by a team of experts that adds a much sought-after specialist capability to Ethos and the wider Ardonagh Advisory business. This is a business that has longstanding and preferential carrier agreements with leading insurer partners enabling them to maintain a competitive position in the market.

“Jon, James and the team have proven that theirs is a business that is centred around clients and have used their impressive entrepreneurial skills to build Sentinel into the exceptional business it is today. We look forward to welcoming the team onboard and working closely with them to help the business continue on its growth journey.”

Jon Duncan, managing director, Sentinel, add: “Sentinel began as an ambitious business which has grown over the years into a market leader thanks to our unwavering commitment to providing an unrivalled level of service. The team at Ethos Broking are absolutely aligned in supporting us as we continue to harness our unique specialist offering so that we can continue to deliver a client experience that really sets us apart.

“This partnership represents a great opportunity for us to benefit from being part of a bigger broking group, while at the same time ensuring that we maintain all the qualities that ensure ours is a distinct voice in the market.”

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