Direct Line Group has named Adam Winslow as its new CEO, subject to regulatory approval. He is expected to take up the role in Q1 2024 and will succeed Jon Greenwood who has been interim CEO since January 2023. Winslow joins from Aviva, where he was CEO of its UK and Ireland business.

Danuta Gray, chair of Direct Line Group, said: “The board is delighted to announce that Adam Winslow is to be our new CEO. Adam has deep expertise in the UK general insurance market and significant leadership experience, spanning two decades across personal and commercial lines insurance.

“The board conducted an extensive search and Adam Winslow stood out for his strategic understanding of the sector, outstanding track record of leading high performing businesses and his focus on driving operational excellence to consistently meet customer needs.”

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