Hertfordshire-based schemes broker Safely Insured has partnered with technology specialist IMS to create a smartphone app-based insurance proposition for its novice driver motor product. The move will replace Safely Insured’s existing black box technology from another provider.

Jae Pearse, director of personal lines insurance at Safely Insured, said: “The quality of the IMS One App experience will provide our end users with a highly engaging product that also gives our insurers the data insights and underwriting protection they require.

“While a number of insurers have stepped away from young driver insurance in recent months, we remain fully committed to this market and are confident that our new approach will deliver measured, profitable growth at a time when this category of driver is under-served by our industry.”

Steve Kerrigan, VP growth for the UK at IMS, said: “Safely Insured has a reputation for looking after their customers and delivering great results for their insurer partners.”

“Their move from black boxes to app-based telematics underlines their proactive approach, in particular their active management and analysis of the risk information, and we’re really excited to be a part of their future focus on this market.”

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