Affinity Brokers has become the first Scottish insurance broker to rebrand to Acrisure. It will continue to trade from its Blythswood Square office in Glasgow as Acrisure UK Broking.

Acrisure UK Broking is an insurance broking platform which offers customised commercial and specialist insurance solutions for small and medium sized enterprises and individuals across the country. In Scotland, this specialist support spans several industry sectors including jewellers’ block, high net worth individuals and care homes.

Mark McIlquham, UK CEO at Acrisure, said: “Our UK presence has developed into a highly connected entity with a significant presence in Scotland, the North, Midlands and South. A key component of this community is our Scottish platform and its team of dedicated experts, who service our incredible clients in the region. Yvonne and Scott, the founders, will continue to lead this team and are committed to helping us develop our business in Acrisure’s UK environment.”

Scott Meechan, founder of Affinity, added: “Yvonne and I founded Affinity in 2010 and have worked to build a brand that can leverage the vast opportunities presented by Acrisure’s technology, while valuing its clients’ journeys and culture. The company’s values and ambition closely aligned with our ethos and allowed us to extend our tech-enabled embedded insurance offering to a global audience which is why we’re proud to be part of Acrisure.”

Motherwell-based WH&R McCartney will also become Acrisure UK Broking but will continue to trade under its current brand for the time being.