GAP insurance provider ALA Insurance has launched a pothole insurance product that provides up to £2,000 of cover for eligible pothole-related damage including tyres, alloy wheels, wheel alignment and balancing, suspension, bodywork and paintwork and headlights.

The Yorkshire-based provider cites AA figures that show the breakdown service recorded 613,638 pothole-related callouts in 2025.

Simon England, founder and managing director of ALA Insurance, said: “As repair costs have gone up, we felt there was a need for something that covers pothole damage, without having to bring your main motor policy into it.”

He added: “It’s a common problem and putting a relatively small repair through your main insurance can mean paying the excess and potentially affecting how you’re priced at renewal. The longer-term impact can end up being much greater than the damage itself.”