PremFina has agreed a long-term deal with digital insurance brand boom, which is a trading name of Abacai Technologies Limited, to provide premium finance options to its customers. Boom offers motor insurance and operates as an appointed representative of Complete Cover Group Limited.

The partnership offers boom customers a direct integration with PremFina to secure premium finance payment options for their policy.

Laura Sweetman, chief product and revenue officer at PremFina, said: “We have invested heavily in technology, automation and integration capabilities, so partnering with a digital-first brand like boom is an excellent fit. We look forward to working closely together to deliver a seamless premium finance experience for customers and to supporting the business as it continues to grow.”

Mike McGrail, head of product at Abacai, added: "Premium finance is an important part of our customer proposition and selecting the right partner was a key decision for our business. PremFina demonstrated a strong understanding of our requirements, an excellent technology platform and a collaborative approach that aligns well with our ambitions.”