Insurance software solutions provider Genasys Technologies has named Ed Halsey as its new vice-president of marketing.

A former commercial insurance underwriter, Ed’s two-decade career began with Axa Aviva, and Allianz before moving to leadership roles in software sales and marketing, immersing himself in the psychology underpinning consumer decision-making.

More recently, he led web series that educated brokers and insurers about insurtech, AI and automation, through his technology consultancy, Evermore Digital; later becoming chief operating officer and co-founder of Taveo (formerly Hubb).

Based in the UK, Mr Halsey will report to Gavin Peters, chief marketing officer.

Peters said: “Ed is a respected industry expert who shares our Genasys passion to deliver insurance technology with a difference. He really understands both the current needs of insurance businesses and the potential opportunities to transform operations and customer experiences. Being able to attract someone of Ed’s calibre, to add to our senior team, is a great reflection of the traction we’re making in existing markets and our confidence in our growth strategy as we expand our proposition across the globe.”