British insurtech Digital Risks has rebranded as Superscript in a move the fledgling company says embodies its ambition to "raise the bar" on how insurance is delivered for SMEs, "by prioritising and elevating SMEs’ needs to give them the freedom to do what they do best".

CEO Cameron Shearer and CUE Ben Rose (both pictured) founded Digital Risks in 2015 with the aim of "empowering entrepreneurs and modern businesses to thrive by providing better, fairer and more personalised insurance".

Shearer says the company offers something other insurtechs can't. “Through our unique mix of technology and underwriting innovation, Superscript aims to meet all insurance requirements for any SME, without forcing them into lengthy and expensive contracts," he explained. "As we have developed and grown as a business, our proposition has evolved beyond how our original brand described us. To reflect and fuel this continued growth, we need a new brand that encapsulates our strong position in our market and our ambitions for the future."

Rose believes other SME insurance policies are "rigid and inflexible". "They’re also very broad-brush, offering cover that doesn’t understand the needs of startups, that’s unable to adapt as business activities pivot, or that doesn’t keep up with businesses on a fast growth trajectory," he added. "These requirements were always important, but they’re now even more so as SMEs face some of the most challenging business conditions out there."

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