Digital distributor Starpeak has announced the renewal of its long-standing binder arrangement with Axa XL’s UK & Lloyd’s business, marking the tenth year of a partnership that has facilitated coverage for sports and leisure in the insurance sector.

The partnership began in April 2015 with coverage for personal trainers, sports clubs, and coaching businesses. In late 2017, the portfolio expanded to include sports travel and personal accident insurance. Since then, the companies have continued to develop these initial products further and add others to the Starpeak portfolio to meet the evolving needs of the sports and leisure industry.

Axa XL’s UK & Lloyd’s business provides underwriting capacity for both of Starpeak’s customer facing brands, SportsCover Direct and Protectivity.

Andy Brownsell, commercial director at Starpeak, said: “We are proud to renew our binder agreement with Axa XL’s UK & Lloyd’s business for another year. This renewal continues a long-standing and highly valued partnership that has been fundamental to our growth.

“Axa XL’s UK & Lloyd’s business’ continued support not only provides secure and stable capacity but also empowers us to confidently invest in the development of new products and services. As we look ahead, this relationship remains central to our long-term strategy, enabling us to expand our specialist offerings and drive sustained growth in a rapidly evolving market.”

Paul Thomas, head of sports, media and entertainment at Axa XL’s UK & Lloyd’s business, added: “Whilst underwriting in this sector for the past 25 years, I have witnessed a significant shift in policyholder buying habits towards online purchasing, which has necessitated innovative approaches to insurance distribution and product development.

“Starpeak's position at the forefront of this change highlights their ability to leverage technology, underwriting expertise, and effective marketing strategies, allowing them to rapidly expand their customer base. This partnership has enabled both companies to develop insurance products tailored to the unique needs of the sport and leisure sector, which not only requires specialised knowledge and insight, but also an ability to deliver market leading products to the consumer.”