LV= launches monthly subscription car insurance product

LV= is targeting the millennial market with a simplified monthly subscription motor product called Flow.

To apply for cover, drivers have to upload a picture of their driving licence and answer 14 questions. Premium rating does not include existing no claims discounts and is based exclusively on a customer’s claims history and their specific circumstances.

After running a quote, customers are presented with a fixed price for the first month and a guaranteed maximum price for each of the following three months.

The standard Flow policy includes comprehensive, uninsured driver and misfuelling cover and allows policyholders to add or remove drivers.

Heather Smith, managing director of LV= GI Direct, said: “Flow gives drivers a simplified insurance experience, with a quick journey, competitive pricing and the flexibility to change their policy as and when they want to, at a click of a button.”

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