BGL Group has signed a three-year extension of its RAC partnership across motor insurance and breakdown. The focus for the motor insurance partnership is to support the RAC’s investment in proprietary data and boost its ability to align pricing and customer risk. RAC and BGL have also renewed their roadside assistance relationship, allowing BGL partners and customers to benefit from the breakdown service.

Mark Townsend, managing director of BGL’s Motor and Home Insurance, said: “The insurance industry as a whole is going through a period of change and therefore we are delighted to continue working with the RAC to help it realise its ambitions in the motor insurance arena. We are looking forward to placing a renewed focus on the RAC’s data and digital priorities, ensuring that customer needs remain central.”

Mark Godfrey, managing director of RAC Insurance and Financial Services, said: “Our partnership with BGL over the past 13 years has been extremely successful, with the strategic priorities of both organisations remaining aligned.”

He added: “Our plans around pricing, data and tech innovation are set to deliver some exciting results and take us towards our ambition of exceeding one million car insurance customers.”

Share Story: