COVID-19 brings brokers closer to clients

Working remotely has increased the amount of contact UK commercial brokers have with clients, according to GlobalData’s 2021 UK Commercial Brokers Survey. The research found that more than half (52%) said they were in touch with clients more often now than before the pandemic. In addition, 47.8% believed their relationships with customers had strengthened.

The survey also found that 49.4% of brokers said their clients were more interested in learning about coverage gaps since the pandemic.

Ben Carey-Evans, insurance analyst at GlobalData, said: “This is extremely encouraging data for brokers, who would have had to work really hard at client relationships throughout a very trying 2020.”

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