Direct Line Group has launched a smartphone app-only version of its telematics offering DrivePlus, in partnership with telematics specialist The Floow. The app-only version turns a driver’s smartphone into a telematics device and offers a mobile-first, fully digital user experience. The DrivePlus app runs on the FloowDrive platform.

David James, COO of The Floow, said: “We have developed an excellent relationship with Direct Line Group since we started working together in 2012, and this enhancement to the DrivePlus proposition is further testament to our collective desire to provide the best insurance cover to drivers, and positively influence safer driver behaviours.”

He added: “Using a smartphone for data collection is just as accurate as using a black box and as smartphones are more cost-effective, this widens the potential reach of telematics technology.”

Nancy Tsanti, telematics product manager at Direct Line, commented: “Our ongoing relationship with The Floow has allowed Direct Line to continue to reduce telematics costs and return value to customers by way of lower motor insurance premiums.”

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