Insurtech Adiona has launched a new telematics motor insurance product rating drivers on how, where and when they drive. Its app-based product allows customers to manage their policy online, from purchasing cover through to making and completing a claim.

Paul Harvey, CEO of Adiona, said: “Leveraging artificial intelligence and machine learning to analyse driving behaviour, and putting this all in the hands of the driver, ensures our customers will be treated fairly and can at last benefit from personalised premiums.”

He added: “Good drivers will not end up paying the penalty caused by insuring more dangerous drivers.”

Adiona aims to expand out of the motor market and into a wider range of property and casualty products in the future.

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