Flood Re will go live with a campaign to promote better flood mitigation among consumers. The Environment Agency will support the work with a larger campaign due to run this summer. The goal is to promote the take-up of flood prevention measures, which underpins Flood Re’s Build Back Better scheme.

Andy Bord, CEO of Flood Re, said: “As many as 1 in 4 properties in the UK are at risk of flooding and this number will increase as the planet gets warmer and wetter as a result of climate change. We can’t stop floods from happening altogether. But there are a number of things people can do to protect their homes and the items they cherish.”

He added: “Build Back Better’s success and widespread industry support so far is a fantastic start, meaning more householders will see a reduction in the loss, cost and distress caused by flood events in the future. However, there is still progress to be made to ensure it becomes a standard part of home insurance policies, as we all work together to adapt UK homes to make them more resilient to flood and climate change.”

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