Personal lines insurance provider Niche Box Group has acquired Next Generation Insurance Group trading as Cycler, which caters for bicycle and e-bike risks. Cycler was launched by Alan Hickman in 2021 and he will continue to lead the brand. It caters for cyclists with bikes and equipment that often exceed the limits offered by standard policies.

Hickman said: “Both Cycler and Niche Box have been going from strength to strength, and together we’ll be able to build upon our success to date and ensure we’re the go to and best loved cycling insurance brand in the UK.”

Ben Trigg, chief operations officer for Niche Box Group, added: “We’re very excited to welcome Cycler into the Niche Box family. We’ve got big plans to help to continue to grow the exciting Cycler brand, and we would welcome insurers, brokers, retailers and manufacturers, looking to add or upgrade their offering to the many millions of UK cyclists to get in touch to see how Cycler can help support them.”