Specialist motor insurer ERS has launched a new top-end personal lines proposition called Private Client Ultimate that will sit alongside its existing Prestige motor offering. Private Client Ultimate is aimed at high net worth clients with complex motor insurance needs. It provides cover for single vehicles valued at £350,000 and collections valued at £500,000.

The new product includes any driver cover, comprehensive cover for driving other vehicles, breakdown cover, hire car cover and personal belongings cover. It is available through brokers.

Martin Hall, managing director at ERS, said: “The new product benefits from our specialist motor underwriting and claims expertise and our commitment to delivering flexible, high-quality solutions to the UK broker market.

He added: “Our original Prestige product remains a strong, tailorable proposition, while Private Client Ultimate provides an enhanced, all-encompassing solution for those clients who expect more. Together, Private Client Prestige and Ultimate are designed to help brokers place more business, support more private clients and continue growing with confidence.