Growth and profile for London top LIIBA’s 2026 agenda

The London and International Insurance Brokers’ Association has said driving growth in a softening market and reinforcing London’s preeminent position in the specialty insurance market are priorities for the year ahead. LIIBA said a lot of its work on accelerating growth would be in exploring how digital transformation could make operations faster and more efficient.

Christopher Croft, chief executive of LIIBA, said: “In a softening market, growth doesn’t come from standing still. It comes from improving the way clients access London’s expertise and ensuring we remain competitive, innovative and commercially focused. We have digitised transactions, but that is not the same as truly digital trading.

“In 2026, we want to ask what trading should actually look like in a digital world – and make sure that conversation is driven by traders, not technology theory.”

To underscore London’s status as a specialty insurance market, LIIBA said it would be leading work to design a framework to support innovation in emerging risks. It said this would assist the market to embrace risks that others might deem to be uninsurable.


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