Digital broker Simply Business, which focuses on small business and landlords, has launched an app in ChatGPT, which connects the technology platform to Simply Business’s indicative pricing functionality. Users can now receive an indicative price for cover by submitting their trade, annual turnover, years in business and UK postcode.

If users want to progress their pricing enquiry, they are directed to the Simply Business website to complete the full quote process and purchase a policy.

Dana Edwards, group CTO at Simply Business, said: “Small business owners are already using platforms like ChatGPT to research, plan and make decisions. By safely bringing insurance pricing into that environment, we’re removing one more barrier between them and the coverage they need.

“We designed the app with the safeguards that customers have come to expect – this kind of rapid, responsible innovation is precisely what our global technology platform is built for.”