Allianz UK has agreed a multi-year partnership that allows it to continue distributing home, motor and pet insurance under the LV= brand. Allianz acquired LV’s general insurance business in 2019 and rebranded LV= Broker to Allianz in 2024. It was expected the direct business would also be rebranded.

Ulf Lange, managing director for personal lines at Allianz UK, said: “We are delighted to have agreed this new partnership, which will enable us to continue to offer customers home, motor and pet insurance using the popular LV= brand.

“This partnership strengthens the relationship between two trusted organisations who look after millions of customers across the UK and who share a passion for excellent customer service.”

David Hynam, chief executive at LV=, added: “As one of the leading mutual insurers in the UK, the extension of our successful long-standing relationship with Allianz is a positive outcome for both businesses and for LV= members. This new agreement ensures the LV= brand continues to have a strong presence in the UK personal lines market.”