Motor insurance provider Motorcade, which is part of the Acorn Group, has gone live with its new brand identity. Motorcade’s digital first proposition specialises in providing cover for non-standard risks and also offers a non-finance monthly payment product. Motorcade became part of the Acorn Group in 2001. The Acorn Group dates back to 1982.

Miruna Constantinescu, customer and marketing director at Acorn Group, said: “The transformation of Motorcade reflects the wider evolution of Acorn Group itself – from a taxi insurance specialist into a fast-growing portfolio of market leading, non standard insurance products.

“This new-look brand marks an exciting new chapter for Motorcade and reinforces our commitment to delivering simple and accessible insurance for customers who value control, convenience and ease of use.”

Last year, Acorn completed rebrands for two of its other businesses – Acorn Insurance and Haven Insurance.