Markerstudy Group has rebranded its personal lines broking arm, which will now be known as Markerstudy Retail. It offers car, motorcycle, home, lifestyle and pet insurance products and includes numerous proprietary brands such as Swinton Insurance, Carole Nash Insurance, Marmalade, Budget Insurance, Lancaster Insurance and Purely Pets. Emma Rawlinson will lead the division as its chief executive officer.

She said: “In this, Markerstudy Group’s 25th year, we are evolving and innovating. We’re the UK’s biggest independent broker and under my watch the focus is on clear strategy and objectives that put leadership, customer, governance, people and culture and sustainability front and centre.”

Markerstudy Retail will sit alongside Markerstudy Business, which is the group’s commercial broking arm. These two divisions will comprise Markerstudy Distribution.

Rawlinson added: “We are entering a new phase in our journey, and my senior team and I are united in our drive to putting our customers first – emphasised by our new group and customer purpose. We have ambitious plans and I’m excited to be spearheading this transformation.”