Zurich’s SME and mid-market licensed trade customers will receive a flexible approach to opening hours from the insurer as it seeks to support pubs, bars and restaurants operating extended hours during the World Cup.

The insurer says some e-trade policies restrict policyholders from opening past 1am more than three times in a week. That condition will not apply during the tournament, although it stresses that venues must still have the necessary licensing permissions and remain compliant with local authority rules and other policy terms.

Nikki Lidster, head of SME at Zurich, said: “Major events like the World Cup are a fantastic opportunity for licensed trade businesses to drive footfall. It’s important that we adapt and adjust our approach to support them, offering the flexibility they need to take advantage of these moments, while still managing risk effectively to avoid penalties.

“At Zurich, we’re committed to helping brokers and their clients stay match-fit with clear, practical guidance so they can trade with confidence, remain compliant and keep customers safe during the busiest fixtures. This is all without risking a red card from a compliance or safety perspective.”