First Central turns to AI in fight against fraud

Motor insurer First Central has teamed up with Shift Technology and is now using its fraud detection solution to spot suspicious claims.

The insurer is also set to deploy Shift Technology’s software to help it identify potential fraud during the application process.

Paul Priestley, counter fraud director at First Central, said: “Fraud can’t simply be looked at as a cost of doing business, and it’s not a victimless crime. We know the impact that fraud has on honest policyholders and we’re putting important initiatives in place to tackle the problem at every opportunity, such as this investment in Shift’s innovative technology.”

Jeremy Jawish, CEO and co founder of Shift Technology, said: “We are incredibly proud to be an integral part of First Central’s fraud fighting strategy and to be supporting those efforts in both the claims and application processes. A strong plan to combat insurance fraud, across the policy lifecycle, offers tremendous benefits to insurer and customer alike.”

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