Insurance Direct Group Solutions has launched an insurtech broking service under the brand Get Indemnity.

The digital insurance broker allows UK companies with revenue up to £100m to apply for and manage their commercial insurance online.

Founder of the new company, Simon Taylor, who previously worked at Willis, QBE and Chubb, said: “Customer preferences are driving change within the market and insurance brokers have a significant part to play in delivering effective insurtech solutions.

“It’s not surprising that in an increasingly digital world, customer’s expectations have changed. Our research identified that small-to-medium sized businesses want a simple, transparent and cost-effective service that can be delivered online.”

The market is being shaken up by insurtech, which in 2018 attracted some £1.3bn in investment.

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