Peter Blanc, president of the Chartered Insurance Institute has reaffirmed the importance of professional advice in creating consumer confidence in the insurance sector. Speaking at the professional body’s Ambassadors in Action conference, he said ensuring customers understand and get access to the most suitable products should sit at the heart of the market.

He said: “The only way for consumers to be confident that they have purchased products suitable for their needs, and that will truly respond when the chips are down, is for a professional adviser to help them through the transaction.

“The importance of advice and professionalism and consumer trust is common across general insurance and financial planning, and this should be the common thread which joins the Chartered Insurance Institute and Personal Finance Society.”

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