Aviva acquisition strengthens its HNW proposition

Aviva has agreed to acquire Azur Underwriting’s high net worth personal lines business in the UK and Ireland. Azur’s team will transfer to Aviva under TUPE terms and manage the run-off of the existing book. New business will be written under the Aviva brand, as part of the Aviva Private Clients business.

Adam Winslow, CEO of Aviva UK & Ireland General Insurance, said: “I’m delighted to confirm we have signed a binding agreement with Azur Underwriting. Once completed it will confirm our place as the market leader in the UK and Ireland private clients market, which is our stated ambition.

“In agreeing the transaction with Azur, we are bringing together a formidable team of experts from within Aviva as well as Azur. It builds on the successful transfer of the AXA XL private clients team, which has already extended our reach and capabilities.”

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