Insurer Hiscox has launched a nationwide brand campaign aimed at SMEs and brokers. The campaign is running across 17 UK towns and cities and will be featured in traditional media spaces as well as a number of purpose-built outdoor advertising installations.

Fiona Mayo, UK marketing director at Hiscox UK, said: “Our initial focus on commercial audiences and brokers reflects the ambitious growth plans we have for these core areas of the business.

“The broker communication uses the same visual style and witty approach as the SME execution, with a focus on how Hiscox supports the stories of brokers and their businesses. We’ve also created content that is bespoke to local markets to ensure the campaign really connects with our broker partners at a local level.”

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