Ageas has gone live with LexID for Insurance in a bid to create a single view of its customers. The identity resolution tool from LexisNexis Risk Solutions pulls in customer data from across multiple lines of business, distribution channels and platforms. It also assesses data from all insurer functions ranging from quotes to claims and settlement.

Glyn Hughes, director of personal lines underwriting at Ageas, said: “We have over 4 million policyholders today, all of whom rightly expect a personalised service from the start of their journey through to a claim. We also want to ensure that a returning customer is recognised as such from the outset.

“LexID for Insurance will help us build a more consolidated view of each customer past and present. Ultimately it gives us the power to create the single customer view, so we have one profile for each and every one of our millions of customers which will put us in a stronger position to deliver products and services suited to their risks and requirements.”

Dan Cicchetti, senior director, client engagement, UK and Ireland at LexisNexis Risk Solutions, added: “LexID for Insurance solves the big headache of customer data management in insurance where switching and M&A activity have exacerbated the problem.”