Zurich Insurance has booked almost 1,000 square metres of advertising space in London’s Square Mile as part of its largest ever UK commercial marketing campaign. The carrier’s campaign goes under the banner of, ‘meet tomorrow prepared,’ and hopes to reach more than 4 million people across London’s insurance district.

Frank Streidl, head of Zurich Commercial Insurance UK, said: “The scale of this new campaign reflects the way in which we want to stand out in a challenging marketplace, thanks to the powerful combination of speedy, AI-powered underwriting backed up by our global expertise and claims excellence.”

Tracy Waxman, head of brand and marketing at Zurich UK, added: “In a highly competitive market, this campaign differentiates Zurich by showcasing proof points we know are important to both brokers and customers and where Zurich really excels.”