MyFirst, which specialises in finding motor cover for young, new, learner and student drivers has appointed Ageas UK to its panel of insurance providers. James Noble founded MyFirst in 2016 and its young driver proposition monitors driving behaviours and offers rewards to promote safer driving habits.

Noble said: “As one of the UK’s leading personal lines insurers, Ageas brings exceptional technical underwriting expertise and a proven track record in building strong partnerships, leading to greater choice for our customers. We’re excited about building a successful, long-term relationship together.”

Adam Beckett, managing director broker and partnerships at Ageas UK, added: “MyFirst’s innovative proposition connects young drivers with dedicated experts, guiding them through their insurance choices and helping them start their driving journey with confidence.

“Supporting younger drivers and making insurance more accessible is a real win for us and for MyFirst’s customers.”

Ageas is seeking to grow its personal lines intermediated business and this year has been appointed to panels at Paymentshield and The Co-op.