Managing general agent OneBefore, which focuses on accident, absence, health and travel insurance, has agreed a distribution partnership with digital healthcare solutions platform CoverCubed Limited. The deal expands OneBefore’s reach into the SME market and marks CoverCubed’s entry into the UK – it has an established presence in South Africa.

Vered Lobel, CEO of OneBefore, said: “Small businesses and sole traders are often most vulnerable to income loss, without the safety net of paid medical leave provided as standard to those in larger businesses. Without comprehensive A&H cover, these businesses risk severe financial ramifications if illness or injury strikes.

“Extending our work with individual consumers into this part of the SME market is a natural evolution of our work. Our partnership with CoverCubed addresses this critical gap in consumer needs, while enabling us to directly reach customers and make this essential cover more accessible for UK policyholders.”

Geoff Du Preez, director at CoverCubed, added: “Expanding to the UK market is a long-held ambition for CoverCubed, and we are delighted to be making a first step through our partnership with OneBefore.”