Admiral Business has partnered with digital banking and accountancy provider Anna Money to provide customers with access to insurance products aimed at freelancers, contractors and small businesses that include public liability, professional indemnity and tools insurance.

Anna Money is an AI-powered banking and accounting platform and the partnership with Admiral Business underlines the carrier’s belief that embedded insurance will overcome underinsurance issues in the SME market.

Emma Huntington, CEO of Admiral Pioneer, said: “This partnership brings together two areas that often sit separately, business admin and insurance, helping customers take care of both in a simple, joined-up way. By working with Anna Money, we’re supporting customers where they are, making it easier for small business owners to put the right protection in place and focus on what matters most: running their business.”

Boris Diakonov, co-CEO at Anna Money, added: “Small business owners don't need more admin – they need simple access to the services that help them run and grow. Admiral Business’ specialist insurance and top-rated customer service and claims support make them a natural choice for our customers. Adding easy access to business insurance is another step towards giving entrepreneurs everything they need in one place.”