LV= appoints sales and marketing director

LV= General Insurance has appointed Jonathan Mansley as sales and marketing director. He will report to the managing director of the firm’s direct business Heather Smith.

His remit includes bringing together the marketing and distribution strategies and delivery models, as well as taking responsibility for the adverts.

Mansley has worked with LV since 2016. Prior to taking this newly created role, he served as digital director. Before that, he worked at Aviva for nine years, including serving five years as head of data, analytics and insight (2011-16).

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