Ardonagh and Markerstudy agree personal lines merger

The Ardonagh Group and Markerstudy Group have agreed a merger between Markerstudy and Atlanta Group, Ardonagh’s personal lines broking business. The deal will create an organisation controlling gross written premium of more than £3bn and employing around 7,300 people across the UK.

Kevin Spencer, CEO of Markerstudy Group, said: “As existing business partners, we have worked closely with Atlanta for a long time, and so we know first-hand just how exceptional the business and its people are.

“There are few deals in the market with the potential to be truly transformational for all parties concerned and a combination with Atlanta has been a long-term ambition of ours. The strong alignment in our models and shared values and ambitions simply could not be ignored. I’ve never been more excited for the future.”

Ian Donaldson, CEO of Ardonagh Retail, added: "With the support and backing of the Ardonagh Group, Atlanta has evolved from the van broker Autonet, into a major multi-product, multi-brand insurance challenger in the UK. This transaction is a huge testament to our people and we look forward to working with Kevin and his team to continue innovating and providing great value to our customers.”

The transaction is subject to regulatory approval and will be funded by a new investment led by Pollen Street Capital and Bain Capital Special Situations.

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