A further fall in premiums for lifetime pet insurance policies by an average of 0.8% in June 2025 has deepened the annual decline to 2.6% according to figures from pricing consultants Pearson Ham. It is the second consecutive month of falling premiums and builds on May’s modest reduction.

Premiums for both cat and dog insurance are trending downwards, though variations remain between pet types, policy structures, and providers. Pearson Ham suggests that the continued reduction may reflect a period of recalibration in the market as insurers respond to evolving claims data and consumer demand.

Frances Luery, product manager at Pearson Ham Group, said: “The June data points to a strengthening downward movement in pet insurance premiums. With average prices now 2.6% lower than a year ago, it’s clear that market conditions are shifting.

“While it’s too early to declare a long-term trend, the continued fall from May into June indicates insurers are actively adjusting pricing strategies in response to recent inflation and competitive pressures. Ongoing fluctuations between providers and regions further underline the importance of precise and dynamic pricing in this space.”