Former DAS and Allianz executives Mickey Attia and Robin Stagg have come together to launch Elevate Specialty, a new managing general agent offering embedded and specialty insurance products in the UK.

Backed by A-rated carriers and strategic partnerships, the business aims to bring products to market quickly. Its initial portfolio includes legal expenses insurance, income protection for renters, cyber, home emergency and personal accident cover.

Mickey Attia, CEO and co-founder, said: “We launched Elevate because insurance should help customers beyond just protecting their finances. We design products and claims experiences that feel like they’ve always belonged in the customer’s world. That’s when insurance works best.”

Robin Stagg, COO and co-founder, added: “By making protection a natural, useful part of everyday environments, we unlock engagement, improve outcomes, and deliver measurable value for customers and partners alike.”